Product designer

Billy Hong

Designing and building simpler software since 2011.

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Photo of my felt dog holding a sock
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Felt ID photo of Billy looking bored, like every DMV photo

Product designer license

NameBilly Hong
ClassProduct designer who builds
ExperienceSince 2011, Facebook and Intuit
RestrictionsMust build what he designs

Billy Hong

Enterprise platforms

Dashboards and tools that help teams run complex work.

Consumer apps

Products people use every day, on web and mobile.

New products

From a napkin sketch to a working first version.

Here's how I work.

01

Listen.

Conversations, sketches, messy data.

02

Distill.

A system of reusable parts.

03

Build.

Complex work, made simple.

Here's how I work.

Felt hands beside a speech bubble, wireframe sketches, a data sheet and a light bulb

01

Listen.

Conversations, sketches, messy data.

Felt UI parts laid out in rows: toggles, cards, buttons, inputs and icons

02

Distill.

A system of reusable parts.

Felt hands beside a finished laptop dashboard and a phone app

03

Build.

Complex work, made simple.

Seattle

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  1. Billy · Builder

    I'm always building something I can actually use.

  2. Usually it's another guitar or pedal, each one simpler than the last.

  3. Fewer parts, better parts, smaller builds.

  4. When it's not guitar stuff, I'm modding IKEA furniture around the house.

  1. Billy · Home cook

    I can't cook a lot of things, but the few I do, I do really well.

  2. Pho is the big one. I've been tweaking my recipe since high school.

  3. When I have time, I make a huge pot and host pho night for friends.

  4. It lets me pretend I run a restaurant.

  1. Billy · Purple belt

    I get stir crazy if I go too long without working out.

  2. So I built a squat rack into my garage. No waiting for equipment, ever.

  3. For cardio, there's jiu-jitsu.

  4. Getting strangled counts as cardio, right?

  1. Billy · Builder

    I'm always building something I can actually use.

  2. Usually it's another guitar or pedal, each one simpler than the last.

  3. Fewer parts, better parts, smaller builds.

  4. When it's not guitar stuff, I'm modding IKEA furniture around the house.

  1. Billy · Home cook

    I can't cook a lot of things, but the few I do, I do really well.

  2. Pho is the big one. I've been tweaking my recipe since high school.

  3. When I have time, I make a huge pot and host pho night for friends.

  4. It lets me pretend I run a restaurant.

  1. Billy · Purple belt

    I get stir crazy if I go too long without working out.

  2. So I built a squat rack into my garage. No waiting for equipment, ever.

  3. For cardio, there's jiu-jitsu.

  4. Getting strangled counts as cardio, right?

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Build

  1. I'm always building something I can actually use.
  2. Usually it's another guitar or pedal, each one simpler than the last.
  3. Fewer parts, better parts, smaller builds.
  4. When it's not guitar stuff, I'm modding IKEA furniture around the house.
A felt workshop corner: a maroon guitar leans beside a wooden bench holding a lava lamp, a retro computer, a soldering station and a reel-to-reel tape deck.

Cook

  1. I can't cook a lot of things, but the few I do, I do really well.
  2. Pho is the big one. I've been tweaking my recipe since high school.
  3. When I have time, I make a huge pot and host pho night for friends.
  4. It lets me pretend I run a restaurant.
A felt kitchen: a mint-green stove with a steaming pot, a cutting board of limes and herbs, and a pegboard of utensils under warm pendant light.

Train

  1. I get stir crazy if I go too long without working out.
  2. So I built a squat rack into my garage. No waiting for equipment, ever.
  3. For cardio, there's jiu-jitsu.
  4. Getting strangled counts as cardio, right?
A felt home gym: a squat rack and red weight bench on a dark mat, a jiu jitsu gi hanging on the wall, and a leather medicine ball.

Most of what I build starts in this garage.

The rest is at the store. I'm out of oat milk anyway, so come along.

A bit about me

Case studies

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Projects

Let's talk

Got something that needs untangling? Or just want to talk shop? Either way, I'm happy to chat.

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Thanks, {{ ctSentName }}. I'll get back to you soon.